13 Apr changing fitness market! Digital fitness platform AI RAX creation briefing
DRAX, Korea’s No. 1 fitness brand, held the AI RAX creation briefing at the Paradise City Hotel’s Convention Center in Jung-gu, Incheon, on the 2nd. The digital fitness platform AI RAX is a technology developed by DRAX that presents personalized exercise programs using AI and big data.
The briefing was held for prospective entrepreneurs who wish to start a futuristic digital fitness center based on RAX and conducted safely according to safe distancing regulations.
■ The fitness market will change with DRAX’s AI RAX
The RAX creation briefing started with a greeting from the DRAX CEO Yoo Sun-kyung. CEO Yoo expressed his ambition for DRAX to open the healthcare 4.0 market with AI RAX. He asked why the fitness industry has been drawing attention as a future growth engine industry and explained that “how long you can live healthily has become important” as the average life expectancy increased. He added that the need to exercise has increased as medical support alone can’t guarantee a ‘healthy life.’
The fitness industry will continuously develop so that we can enjoy a long and healthy life, and at the forefront of all this is DRAX’s RAX.
This was followed by Managing Director Park Jae-sang’s introduction of AI RAX. Park emphasized the need for the bio-healthcare industry to respond preemptively to the Fourth Industrial Revolution.
He explained that while digital transformation has occurred in many industries, the healthcare market has not kept up with the current situation. The fitness market, which consists of facilities, equipment, trainers, and programs, will transform with IoT, cloud, big data, and mobile, and the digital fitness platform AI RAX has already realized these technologies.
During the presentation on the status of gyms, CEO Yoo said, “As the main profit product of fitness centers is the personal training service, we can diversify our profit model using RAX.” RAX is a system that can heighten the fitness center’s expertise and increase profit to satisfy everyone, emphasizing that it’ll bring about a win-win effect for the center members, trainers, and operators.
First of all, users can experience their own personal trainer at a reasonable price with personalized exercise programs of AI RAX, and trainers can organize various personal training personnel, which have physical limitations, more diversely. The center managers can minimize management personnel, such as through an automatic entry and exit system, and focus on professional services to increase member satisfaction.
In addition, early start-ups that have difficulty starting fitness centers can receive support from RAX to operate with more stability.
Lastly, Kim Soo-mi, former CEO of Circles, explained how to reduce the initial burden for start-ups and DRAX’s education system.
HiRAX start-ups and fitness entrepreneurs using RAX can receive support for necessary equipment and interior design (support rate is dependent on the founder’s credit rating) and access to certification education projects and trainer development projects required to start fitness centers for professional education.
■ HiRAX Creation Q&A
The business briefing ended with a Q&A with prospective entrepreneurs. Participants could learn more about how to use RAX at this session.
It was a time to hear opinions from various people, including those currently running a fitness center and those operating other fitness services but interested in using AI RAX.
In addition, DRAX noted that the technology for AI RAX for health promotion has already been completed. It will quickly introduce a more expanded version of RAX, including for users of high interest in health and offline exercises.
As Korea’s No. 1 fitness brand, DRAX has presented a new direction for the fitness industry with an AI fitness platform and is moving towards becoming a next-generation global brand.
DRAX opened a futuristic digital fitness center ‘HiRAX’ flagship in Anyang, Gyeonggi-do, and plans to open a center in downtown Seoul to expand digital transformation in the fitness market.
Please stay tuned for AI RAX and the futuristic digital fitness center HiRAX.