24 Jun DRAX Inc, with Fitness Apollo Japan co-founded “DRAX JAPAN”

“DRAX”, the No. 1 fitness equipment brand in Korea and “Fitness Apollo Japan”, a sister company of “Dome”, which is a sports expertise company and a UNDER ARMOUR Japan agency, co-founded “DRAX JAPAN”.

DRAX has been consistently recognized for its technology and product power in the high standard Japanese fitness market for the past 20 years, starting with exporting MyMountain, and even strength equipment series such as Pure Plate. Through “DRAX JAPAN”, which has been established this time, not only DRAX fitness equipment but also “DRAXfit”, an integrated digital fitness solution that is attracting attention in Korea, will advance into Japan in earnest and lead the digitalization of the fitness market to be in Japan. As part of that, a digital fitness center with DRAXfit’s smart gym system will be opened at the Kobe center in Japan in July. In particular, localized DRAXfit will be introduced, such as receiving workout reports through Naver LINE.

DRAXfit is a smart gym platform that digitally converts all processes necessary for fitness center operation, such as member management and exercise coaching, to provide systematic service to both operators and users, as well as can manage non-face-to-face access from access record and monitoring user flow. In addition, as it is possible to easily check a step-by-step customized training system that reflects a user’s individual exercise goal through the DRAXfit APP, both trainers and users can be helped to achieve the exercise goal systematically, which is attracting attentions.

The CEO of Fitness Apollo Japan, Hanao Kosuke, graduated from the Tokyo University with a degree in business administration and has been offered as a CEO in 3 years ago after worked long time in the financial business field. He said, “Looking at the history of fitness development from the past to the present, DRAX was judged to be a company with the technology to grow into a global company. I have proposed DRAX to establish DRAX JAPAN since 2019, and I am very happy to have it has been established today this way. Fitness Apollo Japan’s long-established fitness expertise and network ate expected to combine with the excellence of DRAXfit to create a great synergy effect.” he said.

In addition, DRAX CEO Yoo Seon-Kyung said, “The Japanese sports and fitness industry is not as easy to enter as it has been for a long-time history, but DRAX has an already received a very good response in the Japanese market, from cardio to weight strength machines. And it is more meaningful because there was a deep trust relationship over the 20-year partnership period. Through this co-establishment of DRAX JAPAN, we will successfully introduce DRAXfit to the Japanese market and present an innovative digital fitness paradigm in Japan. Going forward, we will grow into a global company leading the domestic and overseas digital fitness industry in line with the 4th industrial revolution”.