21 Dec As we wrap up the year, introducing the 2021 DRAX Partners event.

The ‘2021 DRAX Partners’ event was held at the InterContinental Seoul COEX Harmony Ballroom on December 7th. We invited partners who worked hard this year and put together a space to look back on the year and talk about the future.

We prepared the event more sincerely to spend meaningful time with many partners to comfort the disappointment of last year’s small-scale event due to Covid-19. This year’s event was attended by about 100 partner representatives and conducted in strict compliance with Covid regulations.

The Partners event began with a welcome greeting from CEO Yoo Seon-kyung of DRAX. He shared DRAX’s status in 2021 in brief and introduced DRAX’s unique one-stop production line. DRAX’s one-stop production line refers to a system that directly manages all processes necessary in completing one product, from research and technology development to material purchase, design, production, assembly, processing, finishing, and follow-up management. It’s a remarkable system that supports DRAX’s excellent design and development skills and is difficult to find in other companies!

Changes in the fitness industry and DRAX’s outstanding new products

The Partners event officially began with a congratulatory speech by CEO Park Sung-chul of Infinitum Partners, followed by invited lectures on looking at the changes in the fitness industry and the characteristics of DRAX’s new products.
Professor Choi Kyung-geun, who started a fitness MBA course at Sangmyung University’s Business School, gave a lecture on ‘The Fitness Industry’s Future in the New Normal Era and the Digital Transformation Era.’

Although digital transformation is happening at a rapid pace in all areas, fitness has particularly not changed its traditional appearance of a gym. Professor Choi shared the necessity to change from a traditional fitness industry structure of space, equipment, leaders, and programs to an industry structure consisting of digital content, fitness device, customer data, and segmented market.

In addition, he emphasized the platform’s role, which will be at the center of this change, and praised the potential of DRAX highly for introducing the DRAXFit platform, a total fitness solution.

Furthermore, Dr. Ahn Gi-man, Doctor of Health and CEO of SnB Academy, and CTO James Park of DRAX introduced DRAX’s new products. Dr. Ahn Gi-man introduced DRAX’s signature product, ‘Stair Climber’, from the perspective of sports medicine. He shared the importance of stair-climbing exercises and the characteristics of DRAX’s new product ‘Stair Climber’, emphasizing how it allows you to exercise much safer, more realistically, and more effectively through its natural movements due to a high-sensitive braking system and ergonomic design.

CTO James Park of DRAX introduced ‘DRAXFit’, a digital fitness platform developed as a way to penetrate the rapid changes of the upcoming Fourth Industrial Revolution and its vortex. DRAXFit, which has been upgraded this year as a total digital fitness solution combining IoT, cloud, and big data, has become a platform at the center of future changes in fitness industry’s structure. We look forward to the role of DRAXFit in the upcoming Fourth Industrial Revolution.

A space to thank all those who worked hard in 2021

After a simple meal and a congratulatory performance by Soul:音, a fusion gukak team, part 2 of the 2021 DRAX Partners event started with a Partners award ceremony with gratitude for all the partners that have been with DRAX in 2021. The ceremony consisted of 30 awards in four categories: major partners, general market, procurement, and sports center, and small prize money with a plaque and a bouquet of flowers were delivered.

CEO Kim Soo-mi of CKLZ, who won the Excellent Partners Award in the major partners category, recalled her first meeting with DRAX seven years ago and said, “I remember the words of DRAX’s Vice President who proposed collaborating together by saying that the fitness culture has to grow for the fitness industry to grow. We will continue to work hard to contribute to this goal.”

Lastly, CEO Yoo Seon-kyung of DRAX ended the event by expressing his gratitude to the partners for being together during the difficult times of 2021.

DRAX could shine in 2021 because of the partners who strived together with us. We hope the Partners event was a meaningful time for our partners to share the future direction of the fitness industry with DRAX and make a promise for a better year in 2022.

As we have done so far, DRAX will strive to lead the digital innovation in the fitness market with our partners in the upcoming New Normal Era and the Digital Transformation Era.