07 Aug Pure, Simple, Balance! Preview of DRAX’s New Product, Pure Plate!
Pure, Simple, Balance! Preview of DRAX’s New Product, Pure Plate!
On Saturday, June 27th, a preview of DRAX’s brand new product Pure Plate was held at DRAX head office. DRAX Pure Plate is not a pin-loaded but a plated-loaded (applying weights by adding plates) fitness equipment, like (applying weights by adjusting pins) Wellive Pro Weight Machine Line. ‘Plate-loaded’ type can give users the smooth resistance of free weights and the heavy stability of weight machines, so a lot of fitness enthusiasts prefer such type of machines. ^^
For this brand-new Pure Plate by DRAX, fitness athletes of NABBA Korea participated in the R&D of the product to enhance its completeness, and with DRAX’s powerful manufacturing ability, it presents a superior durability! It is a product line that demonstrates the excellent technologies DRAX, Korea’s No.1 global fitness company. Let’s take a look at the preview of this incredible product, shall we?
The future of fitness market, DRAX smart gym system DRAXFIT!
On this day, DRAX first introduced DRAX’s game-changing smart gym system ‘DRAXFIT’. ‘DRAXFIT’ is a total fitness solution that not only takes care of gym user entry and locker assignment automatically but also provides customized workout programs and smart client & fitness center management. Jaesang Park, CTO of DRAX came out as the speaker to talk about themes such as global fitness trend, the market structure of the Korean fitness market and financial limitations on running fitness centers, efficient fitness center management measures using smart gym system.
Moreover, through demonstration, detailed functions of DRAXFIT were introduced and showed it to the crowd of its incredible synergy of workout machines and IoT technology. Through this demonstration, an abstract concept called ‘smart gym system’ was clearly presented, and the flow of this new technology that will lead the fitness market was introduced in an easy manner. DRAX’s smart gym system ‘DRAXFIT’ will provide an innovative way of working out in this stagnant fitness market!
With all of DRAX’s know-hows, Pure Plate!
DRAX’s new product line Pure Plate was introduced by Youngjun Kim, president of NABBA Korea, who was there together in A to Z of the product’s development.
He expressed DRAX’s Pure Plate in three words. Pure, Simple, Balance!
The brand’s philosophy that only focuses on the essence of workout (Pure), its simple mechanism with approaches and principles of mechanical engineering and kinematics and without complex functions (Simple), and its (Balance) that satisfies not only the users but also the managers! His such expression showed that Pure Plate considered all these aspects.
Three main characteristics of Pure Plate are as follows :
Proven workout trajectory, efficient resistance, adequate size!
DRAX Pure Plate analyzed the pros and cons of the existing plate-loaded type equipment and maximized its advantages and minimized its disadvantages. With ergonomic workout trajectory and leverage-type resistance, which are chosen by various globally renowned workout machine brands, it successfully reduced so called ‘empty resistance’ feeling. Moreover, it is more compact in size by 15~30% compared to the existing plate-loaded type machines, so an efficient utilization of space is possible. For those who want a machine that provides a sophisticated workout feeling, Pure Plate is the answer.
There are total of 6 kinds for Pure Plate : Chest press, Shoulder press, Front row, High row, Low row, Rotary pull down, and more products to follow in the future. We can’t wait to see various workout machines that DRAX will introduce later on.
For the preview, around 40 participants including fitness athletes, trainers, and fitness center managers participated and shared their interests towards the new product. Moreover, they had hands-on experiences of Pure Plate and shared their opinions freely. Useful information from helpful feedbacks to market trend was shared in the preview as well.
DRAX will continue to introduce incredible workout machines to revitalize domestic and global markets with its market-leading technologies. Please stay tuned for even more advanced DRAX workout machines.