27 Nov Leaping towards a global brand, Meet DRAX global conference

COVID-19 has set contact-free business and culture as the standard throughout the world, and the fitness industry has also started its transition towards digitalization. In accordance with this, DRAX, a company leading the way to digital transformations, held an online global conference in October. DRAX released the innovative digital fitness platform ‘DRAXfit’ this year and has gained a lot of industry buzz. With such responses from the domestic market, DRAX has reached out to global fitness center buyers through this conference, introducing ‘DRAXfit’ and sharing opinions on the matter.

A leap towards a global brand, DRAX Global Conference

This global conference was carried out with global fitness business buyers from Japan, China, Australia, Germany, the Netherlands, the United Kingdom, and Korea connecting online in real-time. DRAX representative Sun-kyung Yoo began with an opening speech, and introduced DRAX’s achievements and future plans. DRAX global CEO, LEO Young personally gave demonstrations so that foreign buyers could at least indirectly experience DRAXfit.

Afterwards, DRAX CTO, Director Jae-sang Park showed demonstrations on how center managers will be able to manage member information and provide workout programs through the DRAXfit mobile app. The conference ended with a Q&A session with foreign buyers discussing what aspects are to be considered in localizing DRAXfit in each foreign market.

Introducing DRAXfit, an exercise method that can be felt just through imagination

DRAX has garnered positive responses by establishing DRAXfit systems in many fitness centers in the country such as ‘Goto Fitness,’ ‘Goale,’ ‘Team Red Fitness,’ ‘Rapha Fitness,’ and ‘Wannabez Playground.’

Then, what exactly is DRAXfit?

DRAXfit is a new fitness concept that provides fitness center managers with efficient management system and users with the joy of exercising.  For example, what would a person not familiar with gyms look like on his first day at the gym?
With no appropriate guides, the member would most become increasingly disinterested in the provided workout programs as time went on, and would have a hard time seeing results. The member would become increasingly exhausted and fatigued , leading to decreased visits, which ultimately would result in them not using the gym. Or the member would pay for a PT, and exercise as instructed for a while. But when the PT period is over, the member would be lost as to how to exercise, and will lose interest as well. The above scenarios are not optimal for either the manager or the user. Therefore, ‘continued member management’ is a very important part for the growth of a fitness center.

DRAXfit has presented DRAXfit to not only resolve these problems but to provide new ways of enjoying exercises.

What would using a fitness center utilizing DRAXfit look like?

First, when the member makes a visit, he/she will automatically be assigned a personal locker through the kiosk at the entrance, and will receive a personalized workout program put together by the trainer at the kiosk as well. After changing into workout gear in the changing room, the member can start his/her exercise one by one after checking the daily program on his or her smartphone. The workout program tells you which cardio/weight training machine to use at the gym, how many repetitions to perform, the amount of weight to exercise with, and the speed at which the exercise is to be performed. Because all equipment is synced with DRAXfit, you can check your result report of a given day’s exercise through your smartphone after the workout is completed. You can also check how you have been doing in terms of exercise for the past month on the app.

Such a system provides confidence and results for the members, and it will have a positive effect of the members returning. The manager will also have an easier time managing a large amount of members, and will be able to manage more efficiently.

With DRAXfit, you will be able to feel the future of fitness right before your eyes! DRAX is preparing a digital transformation in the fitness market. Do not miss DRAX’s evolution.