NEWS: DRAX acquires ‘Vibrafit’ and launches ‘DRAX Deuchland’

DRAX, Korea’s No. 1 fitness brand that leads the smart healthcare market, is acquiring ‘Vibrafit,’
Germany’s fitness equipment production company, and establishing ‘DRAX Deuchland’ to strengthen its global position.

 

This decision is aimed at accelerating product innovation based on advanced technological competitiveness,
while leading the competitiveness in the future fitness market to fulfill
the vision to go beyond Korea’s No. 1 as the top global brand.


DRAX is looking forward to the enormous synergy its collaboration with Vibrafit will bring.

Vibrafit is a developer competing to become the leader in the German vibration fitness equipment market
and is well known for its super-low-vibration heath equipment bestseller ‘Vitec.’

 

‘Vitec’ has an ergonomic design that distributes vibration evenly on the foothold and makes no noise.


The built-in dual vibration function allows it to switch to various vibration modes according to your needs.
It’s a smart health equipment with a function of saving the entire exercise process on a chip.

 

In addition, ‘Vibrafit’ develops smart health equipment,
including ‘Soma-Flex,’ a stretching tool using vibration.


It has been providing exercise equipment for the past 18 years
to about 1,000 places, such as fitness facilities, physiotherapy clinics, and regular houses,
including Germany’s biggest fitness club chain ‘Claver Fit.’

 

‘Vibrafit,’ which is firmly in the TOP 3 position in the German market with its products that
maximize user stability and exercise efficiency, has built trust with DRAX
by mutually selling each other’s products for the past seven years.

 

Starting with the acquisition, DRAX will cooperate closely with the German partner
to provide high-quality products and services to consumers across Germany
from July 1, the second half of this year.


The first branch of the AI fitness center Hi-RAX will open in Germany in the second half of 2022.

DRAX plans to introduce various innovative products to the market,


having secured the original technology of vibration fitness equipment.


With 21 years of experience, DRAX has confirmed its products’ originality and excellence,
including being selected as the ‘1000 Innovative Company Representative’ based on numerous patented technologies.

 

‘DRAXFit+,’ non-motorized treadmill, and ‘My Mountain,’ Korea’s first hiking simulation exercise equipment,
are well-known. Recently, DRAX has been focusing on developing unique and innovative exercise equipment,
such as introducing ‘Hi-RAX,’ an AI fitness center, and AI ‘RAX’ in line with the 4th Industrial Revolution.


DRAX’s products are currently exported to more than 43 countries worldwide.

 

DRAX has been moving quickly to position itself in the global fitness market and
aims to occupy an advantageous position in the global market by establishing a German branch this time.
In 2020, DRAX acquired 100% of Australia’s Calgym Group for the first time in the fitness industry.


In 2021, it continued to engage in challenging global expansion investments,
such as successfully establishing DRAX Japan.

 

Germany’s Vibrafit CEO Alfred Holzmuller stated,

“I’m confident that the technological advances in the fitness platform DRAXFit and AI RAX,
developed and commercialized by DRAX, will bring great innovation to the global fitness market.

 

Currently, companies with digital fitness technology are popping up in Germany,
but we’re looking forward to DRAXFit’s differentiated competitiveness, providing technology
and services that are several levels higher than existing companies.

 

As someone who has been in the fitness industry for a long time, I’m honored to have the opportunity
to join DRAX in creating significant changes in the German and European fitness markets.”

 

DRAX CEO Yoo Sun-kyung stated,
“While interest in innovative fitness products that can efficiently enhance health is increasing worldwide,
we decided Germany is the market to actively target in regards to this demand.

We will accelerate sales in the European market based on proven technology and reliability and
hope DRAX’s products and services will be adopted quickly worldwide.”